Marketing Coordinator, Acquisition & Retention

The Woodlands, TX
Full Time
Mid Level

Marketing Coordinator, Acquisition & Retention

Tachus is a 100% pure, fiber-optic Internet provider that has been disrupting the market by delivering a simple, fast service with outstanding, Texas-based customer service to tens of thousands of homes & businesses in the  Greater Houston area.  Team Tachus brings decades of infrastructure, operations, marketing, sales and technology experience with a proven track record of building and growing highly successful businesses.  Due to our continued strong customer growth, we are seeking another highly-motivated individual to join the team!

Summary Job Description

The Marketing Specialist, Acquisition & Retention will support & execute marketing initiatives focused on the acquisition of new customers, upgrade and retention utilizing traditional marketing tactics.  Will assist in the development of strategy, management of vendors, and be able to track ROI & budgeted expenses.  The role will support and cross-train in all facets of the marketing department.  This is a highly-collaborative position within a growing team environment. 

Come be part of a market disruptor!   Competitive compensation and comprehensive benefits with medical, dental, vision, paid-time-off, in a fun, flexible environment!

Direct Responsibilities

  • Supports the Marketing Manager, Acquisition & Retention and the marketing team in planning & executing strategies & tactics that drive the acquisition of new customers, upgrades & the retention of existing customers.
  • Supports the  strategic planning and tactical execution of campaigns & efforts.
  • Primary support on the the development of long & short-term omni-channel marketing strategies in alignment with company goals at the direction of the Marketing Manager.  Primary tactics may include direct mail, print media, billboards, etc.. as well as involvement in campaigns for email, content & social media marketing.
  • Leverage marketing automation tools, Salesforce CRM and data analysis to improve retention & acquistion
  • Assists in analysis of data to report on campaign performance and develop recommendations for improvement
  • Support and responsibly manage expense budget and corresponding forecast by channel and market
  • Support the growth and help manage marketing partnerships for internal and external vendors (i.e. Veezla, L.O.B.)
  • Support efforts to monitor and detail competitor trends to maximize activity and product performance.
  • Optimize efforts based on data-driven metrics and ever-developing tech and trends
  • Other duties as may be assigned

Skills And Experience

  • BA/BS degree preferred; Experience may be considered equivalent in lieu of degree
  • 2+years experience in driving high-growth initiatives specifically for user acquisition and customer retention
  • Flexible schedule is necessary to be able to coordinate and attend marketing events outside normal hours/days
  • Knowledge of traditional and digital marketing tools – direct mail, print media, email, sms, etc.
  • Experience promoting programs through various marketing channels
  • Make decisions to drive action and influence team members and peers
  • Excellent verbal and written communication skills
  • Self-starter - analytical, detail-oriented and project management skills.
  • Expert computer skills with Microsoft Office (Excel, Word, Powerpoint, Outlook) and Salesforce CRM & hubspot
  • Strong interpersonal and team-relational skills
  • Telecommunications; technology background a plus!
  • Thrives in a cross-functional, team-based environment
  • Must be able to assume a high level of individual responsibility
  • Physical activities include, but are not limited to: climbing, stooping, kneeling, crouching, reaching, standing, walking and lifting up to 30 pounds

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or status as a qualified individual with a disability or Vietnam era or other protected veteran. 

This is a full-time position located in The Woodlands, Texas.  Relocation will not be provided. To be considered, please submit your resume and a cover letter.  Please include your salary requirements.

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